Scalability and delivering a ‘personal touch’ remains key to maximising engagement for betting and gaming companies, as Rami Avital, VP of R&D at Delasport, emphasised that developers must get these two components right if they want to remain competitive.

In an interview with SBC, discussions commenced by analysing Avital’s previous experience in research and development, where he worked across numerous different sectors before joining the igaming industry in 2009.

He said: “So I started out as a developer with a few startup companies in Israel, before then moving onto bigger companies like Comverse, etc. But my first introduction to online gaming was with a company called Mansion.

“I worked there for approximately 11 years where I became the Director of R&D, and then the Managing Director of the Bulgarian branch. And then, about two years ago, I joined Delasport and took on the challenge to grow with this company and take it to the next level.”

The interview provided a deeper analysis of the top trends for R&D as a whole, and for Avital, scalability was one of the core trends which he believes companies must get right if they want to remain competitive.

“Scalability is something that is incredibly important,” he added. “As the market continues to grow, new channels begin to emerge. That then creates more traffic, more data, especially for the big players in the industry who are trying to penetrate new markets.

“But from a technology point of view, it’s a big challenge. How can we handle more data, more traffic and keep the high performance and good service to the players? To solve this, we have migrated to microservices and utilised cloud-based applications because player demands are not decreasing, but increasing, and players are becoming more demanding for high performance.”

Avital continued: “If you’re not fast enough, or the user experience isn’t top notch, players will quickly go elsewhere. So you need to be able to meet the demands of traffic, and always look at creating a better experience. But this is a challenge.”

Watch the full interview HERE