Online gaming operator PointsBet has unveiled two new marketing campaigns featuring NFL icon Drew Brees as part of the ‘Live Your Bet Life’ initiative.
The new spots, ‘Marlin’ and ‘Rocket’, follow the release of the ‘Mountain’ spot back in October, and will air nationally and in markets where PointsBet is available to users.
Both ‘Marlin’ and ‘Rocket’ show Brees and his crew living their ‘bet life’ on imaginary adventures while celebrating real in-game wins on the PointsBet app. The ‘Live Your Bet Life’ campaign highlights the operator’s technology infrastructure, in-game betting capabilities, and strategic approach to the competitive sports betting space.
PointsBet worked with Troika Media Group, a brand consultancy and marketing innovations company, on a 360-degree campaign, including broadcast, digital, social, out-of-home, and in-stadium advertising.
PointsBet USA CMO, Kyle Christensen, commented: “Credit to the team behind these ads for focusing on our consumer needs and reflecting them within. They personify the heightened experience our users feel within the app and our in-play product, compared to the countless promotions and clutter we are currently seeing in the space.
“In-play betting is poised to dominate sports betting in the US, and the company with the fastest and most dynamic experience will lead the space. The PointsBet app is the gold standard, and we are just scratching the surface of what’s to come with our live market betting options. PointsBet is the place for everyone to Live Your Bet Life.”