The Sporting News is at the frontier of sports media as the brand continues to grow, according to the firm’s Chief Operating Officer, Shaun Koiner. 

Speaking to SBC, he underlined the importance of being global as well as local, with the firm having a significant worldwide footprint as well as a deep understanding of local nuances. 

He emphasised that this is something that allows the firm to be a globally trusted brand, as they serve consumers and partners. 

Looking ahead he outlined the firm’s ambitions to collaborate closely with the gaming sector, as they continue to ‘truly operate as a global brand’.