Dima Reiderman, Chief Operations Officer at BtoBet, spoke to SBC about the company’s recent native integration deal with Pariplay’s Fusion platform, as he emphasised the opportunity for the collaboration, as well as how smooth the integration process has been. 

He also analysed the significant opportunities for growth as he praised BtoBet’s recent expansion into the Netherlands, which he described as ‘a central European market’ – providing them with a strong platform for the growth of their European footprint.  

Specifically, Reiderman highlighted Germany as one of the biggest opportunities within Europe, as he underlined the importance of expansion into the region, despite challenges in terms of taxation.