In the latest episode of SBC Leaders, Andrew McCarron, Managing Director at SBC, is joined by Sam Brown, CEO at Rootz, to discuss Sam’s new role as CEO, taking over from the firm’s Founder, Lasse Rantala and how the company approached two different market entries in Ontario and Germany.

The duo also discussed how Rootz is recruiting to match its growth, the addition of David Hasselhoff, aka “The Hoff”, as a Brand Ambassador and a look into how Sam unwinds and relax away from his day-to-day responsibility.