The consumption of sport is yet to evolve in the same way other forms of entertainment have, according to DAZN CEO Shay Segev.
Addressing attendees in his opening keynote at the SBC Summit Barcelona, Segev emphasised DAZN’s plans to transform the space and continue to converge entertainment experiences.
Uniting experiences and tapping into the changing consumer experiences is something he highlighted can lead to DAZN becoming ‘the first thing sports fans check in the morning and the last thing they check at night’.
Segev was keen to cite the global reach of DAZN – with the company enabling leagues and athletes to enhance their audience, pointing specifically to the Women’s Champions League, which he claimed has doubled its reach since taking a home on DAZN.
At the heart of the growth of DAZN and the ability to converge experiences is its direct to consumer nature, allowing the firm to transform the sports consumption experience and increase the interactivity involved in the app.
Segev revealed that the group will continue to tap into NFTs and other avenues, including betting in order to bolster engagement and transform the overall sports consumption experience.