Speaking at the SBC Awards in Barcelona, TVBET CEO Peter Korpusenko, emphasised the important work of his company’s new charitable fund – the Bet on Good Foundation. 

The foundation aims to support Ukraine and intends to bring together representatives of the igaming industry from all over the world to concentrate their fundraising efforts and “make good stronger”.

It comes as the situation in Ukraine worsens and the need for support elevates, with the country’s First Lady Olena Zelenska, also launching a new global charity fund.

Speaking to SBC News, Korpusenko detailed the decision to launch the new foundation, as he revealed:  “Over the last seven months, we have seen the support of many companies from all over the world, especially, of course, from the Baltic countries, Poland and Great Britain. I also saw that you wrote about this situation and provided your platform for raising such serious issues.

He added that following the speech ‘applications to join the foundation immediately appeared on our website’. 

He continued by saying: “many more people approached me and expressed their concern about the Ukrainian issue and their readiness to support our initiative. Right now, I’d like to keep the exact details close to my chest, but believe me, you will soon know about everything.”

In terms of the overall ambitions of the launch is to ‘focus the efforts of our entire market on solving the most pressing problems of our time’. 

He added: “Today, this problem is the war in Ukraine: this includes a catastrophic humanitarian crisis created by the war, just like the need of the Ukrainian military for such things as winter uniforms, food and much more.

“Now we are forming a council within our fund, which any representative of our partner company can join so that together we can decide on the distribution of funds for specific support formats. Together with our partners, we will also promote and highlight the foundation’s activities to attract more attention and support in the future.”