UK Tote Group aims to make its offering ‘more competitive than ever’, according to its CEO, Alex Frost.
Posting its new video marketing campaign ahead of the Cheltenham Festival, which kicks off in only a few days time, the pool betting operator launched its ad featuring company brand ambassador Danny Mullins.
The National Hunt jockey and nephew of trainer Willie Mullins has given the Tote access to his daily routine in the leadup to the festival, as he bids to win a third Stayers Hurdle next Thursday riding Flooring Porter.
From a product perspective, the Tote has also committed to offering a £1m placepot every day of the Festival, as well as the Tote Guarantee, ensuring its customers get the best odds on each bet.
Frost said: “The Tote will be more competitive than ever throughout the Cheltenham Festival this year, whether you are betting on-course, online or via the Tote app. We are guaranteeing a £1m Placepot every day, where customers can bet small and win big on our marquee bet.
“Customers betting with the Tote online last year were over £250 better off to £1 unit stake across the Win singles, and considerably more when betting on the exotics, thanks to the boosts to winnings offered by Tote Guarantee and Tote+ and these are in operation throughout the Festival as they are every day of the racing calendar.”
The Tote explained that over the past five years, Cheltenham has yielded the highest placepot dividend of all British racecourses, returning an overage of £2,369,99, whilst also delivering some record dividends over the past 10 years, such as 2019’s £91,283.90.
In addition to its guarantee and high-value placements, the Tote has also taken steps to provide its Betting Tournaments during the festival as a form of ‘daily social, competitive betting’.
Similarly, the company’s Fantasy Pools have been added to each day of the festival for the first time, having only been introduced – along with the tournaments – as part to the Tote’s wider offering in 2020.