Day two of ICE is almost over, and iGaming Daily, sponsored by Optimove, brings you the latest updates from the bustling exhibition floor at the ExCel in London.
Back again two days running as host for our ICE special is Joe Streeter, Editor of CasinoBeats & SlotBeats and all-around industry expert, and he’s joined by his SlotBeats colleague Danny Lee, attending his first ever ICE, and by SBC Managing Director Andy McCarron, attending his 25th!
ICE veteran McCarron gives us a brief history lesson on the evolution of the ICE event into what it is today, on the eve of the final day of the the iconic gaming show’s time in London, while Danny gives us his impressions as a first-time attender, and what he’s noticed while exploring the show.
The guys also discuss the Brazilian market, with Andy giving his thoughts on the Brazilian betting boom that has dominated so many of the conversations at this year’s event, while also discussing regulation (and regulators) in general.
Joe also probes Andy and Danny on other key themes of the event, including an emphasis on uniqueness, online suppliers trying their hand at land-based products, and the use of brand ambassadors including the glorious hair of Blackburn Rovers (and Real Madrid) legend, Michel Salgado, who is in attendance at the ExCel with Digitain.
