Kambi’s new motto signals ‘a really big shift’

With 2024 shifting into third gear, Kambi had a lot to discuss about its new technologies and market ambitions going forward. 

Sarah Robertson, SVP of Sales at Kambi, met SBC Media’s very own Content Director Ted Menmuir at the recent ICE London event to talk about the sportsbook provider’s new motto “Together we are limitless” and some of the plans for the year ahead that gave birth to it. 

“It’s a bit of a departure for us but we’re really excited about it,” Robertson said by pulling the curtain back on Kambi’s new tagline. 

“It’s really meant to demonstrate that we’ve had a really big shift at Kambi and that we’ve expanded our product portfolio. Some through M&A and some through an expansion of our existing products.”

Kambi’s expansion of portfolio products has seen the introduction of Abios, Shape Games and Tzeract, which complement Kambi’s sportsbook technology and try to bring their own unique touch into the industry

“We now also have Abios – an esports company that supplies standalone esports products. We have Shape, which is a front-end specialist company. And we’ve recently launched Tzeract which is a new company that’s built out a multi-sport, AI-driven model so that we can deliver more cutting-edge offerings,” Robertson added.

Commercial success for Kambi throughout 2023 pushed the company to new horizons, despite the market’s saturation. Bally’s, Svenska Spel and LiveScore all started working with the sportsbook provider in 2023. 

On the secret behind Kambi’s success and how it managed to attract so many high-level customers, Robertson said: “I think the way we’ve won those deals is by enhancing flexibility and control for the operators. All of those operators are tier one in their markets, so they wanted to be assured that their technology choices supported their marketing and strategic ambitions for their product.”

But Kambi isn’t stopping any time soon. Going into 2024, the company will now focus on expanding its Tzeract modular product to customers looking for an “advanced offering in certain sports”.

Rest assured however, as Robertson explained that Kambi’s “bread and butter” sportsbook solution will still remain the key entry point to partnerships with the largest tier one customers and global market leaders. 

To find out more about Kambi’s 2024 aims and what Robertson had to say, check out the video on SBC’s official YouTube channel.