Paddy Power has called on viral football fan Andy Milne for its latest Euro 2024 advert.

Milne will be a familiar face for those who regularly watch football. He initially gained notoriety when he appeared on screen supporting England at the World Cup in Qatar and he has since been spotted following Manchester United at the Carabao Cup final and the England Lionesses at the Women’s World Cup in Australia.

His latest on-screen appearance for Paddy Power was released ahead of England’s first game and plays on Milne’s reputation for being seen at major sporting events.

The advert shows Milne being “present” at different world events such as the fall of the Berlin Wall, the rescue of the trapped Chilean Miners and even featuring in a selfie at the Oscars with Bradley Cooper.

The ad ends with his wife saying they just want a nice quiet life without him going viral to then find out that he has booked a holiday in Germany which just so happens to be where the Euros are being held.

True to form, Milne was front and centre during England’s 1-0 victory over Serbia on Sunday night and was picked out by the TV cameras.

Paddy Power as a brand is known for utilising comedy in its advertising campaigns and its efforts for Euro 2024 are no different.

The operator’s flagship advert featured Danny Dyer and celebrated England being “Europe’s favourite” by poking fun at the perception of England and England football fans.

It has also released a video featuring Peter Crouch and Glen Hoddle about a support group for fans impacted by England’s failures in penalty shootouts and one showing a Scottish football fan worrying about England succeeding while not knowing Scotland qualified for the tournament. 

Paddy Power use familiar face for latest Euro 2024 advert