Hard Rock Digital has teamed up with global superstar Post Malone for its latest Hard Rock Bet campaign.

The company announced on Monday (August 20) the debut of its Roll With Us campaign for Hard Rock Bet featuring the Grammy award-nominated singer-songwriter.

Malone has featured in three adverts for Hard Rock which are designed to promote the “rebelliously inclusive” nature of the firm’s sports betting and igaming offering.

According to the operator, it is seeking to break through the intimidation often associated with sports betting and replace it with “a more invitational experience, regardless of who they are and how they bet”.

Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, commented: “Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet.

“Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting.”

Primeaux also described Malone as providing an “authentic representation” of Hard Rock’s ethos given that the brand “lives at the intersection of sports, music and entertainment”.

The Roll With Us campaign was produced by global creative company 72andSunny alongside Redline Media Group and Hard Rock Digital’s creative team.

It will be aired in major markets across the US and distributed through TV, streaming platforms, radio and social media.