32Red Casino has called on comedian Red Richardson to urge customers to ‘play incREDible’.

The new campaign, launched on September 1st, centres around a series of short films that are designed to showcase a variety of 32Red’s products and “capture the attention and imagination of viewers”.

Titles on display include 32Red’s exclusive games based on the ITV gameshows ‘Tipping Point’ and ‘I’m a Celeb’, as well as slots like Immortal Romance 2.

Adam Gaskell, 32Red’s head of UK Marketing, commented: “We’re thrilled to launch this new campaign featuring Red Richardson as our new brand ambassador.

“The energy and wit he brings are perfectly aligned with the 32Red brand, and we believe this campaign will set a new standard for how we engage with our customers.”

Richardson is 32Red’s latest brand ambassador and according to the operator he was brought on board to reinforce its identity and connect with a broader audience through “humour and creativity”.

The new promotion was produced by Armoury Films and the media planning was handled by MI Media.

Rollo Hollins, Director at Armoury Films, explained that the brief for the campaign was about “pushing boundaries and creating something that resonates with 32Red’s audience on a deeper level”.

The campaign will be launched across the UK and will be visible on a wide range of platforms, including TV, radio and digital channels.