Digital Footprints will bring together “some of the biggest marketing minds in igaming” with its new ‘Footprints in the Market’ webinar series.

In a bid to make marketing better, the new series of webinars, targeted at CMOs and senior marketing representatives, will allow the industry to learn from experts and “overcome challenges specific to the [igaming] industry”.

According to the specialist igaming digital marketing agency, the video series will “bring new conversation points to light” and give the marketeers behind businesses “the spotlight they deserve”.

Sharon McFarlane, Managing Director of Digital Footprints, said: “Footprints in the Market has definitely been a labour of love for us. I’ve personally been in the industry 15 years, and seen it evolve as a whole, as well as seen how we have had to pivot strategies as margins get squeezed, and regulations get more stringent.

“I’ve also seen how there are huge marketing opportunities as we expand into new markets, and marketing overall has progressed. It has never been boring, that’s for certain.

“Being able to discuss our own agency experience with seasoned, respected professionals in the same space as us and have open, and honest discussions is what we hope to achieve from the webinar.  We will discuss not just the successes, but challenges that we encounter as individuals and how we have overcome them.”

McFarlane finished by explaining that the goal for the series is for igaming marketing professionals to be able to “take away practical advice and solutions” from the range of thought leaders and trailblazers within the sector.