Online casino PlayOJO has incorporated its jingle into everyday scenarios in its latest advertising campaign titled ‘Sounds Like OJO Time’.
Created in conjunction with the London-based creative agency Motel, the campaign centres around PlayOJO’s three-note sonic logo.
The two 30-second spots depict ordinary people hearing the PlayOJO jingle in a range of everyday situations, such as through a microwave pinger, car alarm or airport intercom.
Each instance signals the start of “PlayOJO time”, as the environment transforms into a scene of music and dance with inanimate objects coming to life. Each ad is signed off with the phrase ‘Feel the fun – PlayOJO’ sonic logo.
PlayOJO has stated that the campaign emphasises the brand’s positioning, which is “about providing an innovative and entertaining space where players can have fun whether they win or lose”.
Peter Bennett, Global CMO of PlayOJO, commented: “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform.
“We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”
The multi-platform campaign will begin in the UK on TV, BVOD, digital and social channels, before being adapted for local markets in Canada, Peru, Spain and Ireland later this year. Other markets will then follow in 2025.
