Germany football giants FC Bayern have announced a landmark three-year agreement to partner with online sports betting and gaming brand Betano.
FC Bayern, the 34-time champions of Germany and six-time champions of Europe, have joined Betano who are the leading international online sports betting and gaming brand owned by Kaizen Gaming. This alliance designates Betano as an Official Partner of FC Bayern starting from the 2025-26 season and extending until the 2027-28 season.
Commenting on the deal, Kaizen Gaming’s CEO, George Daskalakis, expressed his delight with partnering with a leading football club in world football. “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern.
“When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide”.
Also commenting from Kaizen from their Chief Commerical Officer, Julio Iglesias, who echoed those thoughts and stated that the deal will help them with their global reach. “Germany has always been one of the most important markets for us, the second where Betano ever launched.
“Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally”.
While Bayern remain locked in the battle for the newly-formed FIFA Club World Cup Championship in the United States, the deal is also a strong move for them. Their Executive Vice Chairman, Michael Diederich, commented on the betting company’s success and their qualities which align with their own: “We are delighted to have Betano as a new Official Partner of FC Bayern.
“Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.
