Speaking to Payment Expert’s Joe Streeter, Mike Kaplan, Chief Revenue Officer of PayNearMe, discussed the rapid expansion of the US sports betting industry and stressed the importance for platforms to have a range of payment methods as operators look to reach the widest demographic possible.
What is it?
Kaplan discussed PayNearMe’s experience of the US market, its position in the sector and the significance of payment innovations as the industry continues to grow.
Who is it?
Joe Streeter, Editor of PaymentExpert
Mike Kaplan, Chief Revenue Officer of PayNearMe
What is being said?
“We truly believe that having an expansive range of payment methods for the platform is vital as operators look to reach the widest demographic possible, Google Pay and Apple Pay are very much integral to this strategy and maximizing this reach.
“Amongst a Gen-Z and Millennial audience we know that alternative methods of payment are of the utmost importance. This has proven; therefore, we have ensured that our new platform caters to them and serves that desire in the best way possible.
“As well as this, what we’re doing with our engagement engine and our smart link technology are significant – with customized URLs to be delivered to players via email or text message that drop them directly into a deposit.”
Why should I watch it?
To hear insights from an experienced executive in the US sports betting industry, learn about the market’s rapid expansion and gain an understanding of the importance of having a diversification of payment methods in order to reach a wider demographic.
Where can I see more?