Detailing an ambition to ‘disrupt the current sports betting market’, ParlayBay has outlined plans for new partnerships and launches in 2022. 

Speaking to SBC’s Senior Media Executive Erin Gallagher at the Betting on Sports Europe (BOSE) conference at Stamford Bridge, London, the company’s Sales Manager, William Lövqvist, discussed the firm’s objectives for the new year. 

“We want to disrupt the current sports betting market, and be the world leaders in sports betting games,” he explained.

“Eight now we are in a demo phase, and we are going to some selected operators to try and test the games, and in March 2022 we are going to launch the game with a select few operators.”

Speaking to SBC’s CEO Rasmus Sojmark in an interview prior to both the SBC Summit Barcelona and BOSE, Lövqvist spoke about the launch of ParlayBay – which occurred at the former conference.

Outlining a similar ambition as he did months later in London, Lövqvist highlighted the brand’s range of sports betting games in which game play is ‘relatively fast’, consisting of ‘short rounds’ in which bettors ‘don’t need to be an expert sports punter’ in order to participate.

Reiterating this to Gallagher in London, he remarked: “Innovation in sports betting has yet to reach its full potential, therefore we introduced sports betting to game design, with game mechanics more commonly seen in casino and social games.” 

Additionally, the Sales Manager also lauded ParlayBay’s partnership with sports technology and data company Genius Sports, secured last September

The collaboration sees Genius support ParlayBay with official data from the English Premier League, National Football League (NFL), Argentine Football Association (AFA), Mexico’s LigaMX and EuroLeague Basketball.

“We have secured a partnership with the data provider Genius, which we packaged into URI UX – which is very smooth and attractive – and have created our own sports modules and game frameworks, to create a more exciting and faster product,” he stated.

ParlayBay: Innovation in sports betting yet to reach full potential