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Zytara Labs seals AS Roma primary shirt sponsorship
Zytara Labs has formed a €36 million product partnership with Serie A giants AS Roma, spanning three years.
In becoming the ‘first professional football organisation...
Codere and Club Atlético River Plate link for betting sponsorship
Codere has been named as the official betting partner of Argentinian team Club Atlético River Plate.
Under the terms of the four-year deal, which runs...
Caesars to finalise ‘landmark sponsorship’ in Superdome naming rights deal
The Superdome stadium is set to be rebranded after Caesars Entertainment gained the naming rights when Louisiana state officials gave the 20-year $138 million...
Casino Admiral renews FC Vaduz sponsorship
FC Vaduz has extended its commercial agreement with Casino Admiral until the summer of 2022.
Under the terms of the renewed agreement, Casino Admiral will...
Watford FC inks ‘club-record’ sponsorship with Stake.com
Watford FC has revealed its new kit for the 2021/22 season ahead of the Premier League club’s return to the top-flight, which will be...
Betcris secures Honduras football league title sponsorship
The Honduran football championship is set to be renamed as part of a title sponsorship arrangement with gambling operator Betcris.
As part of the three-year...
Sportsbet.io lands São Paulo FC sponsorship agreement
Strengthening its position in Brazil, Sportsbet.io has secured a sponsorship agreement with São Paulo Futebol Clube until 2024.
Following an official presentation at the São...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...
Fonbet leverages Russia sponsorship to highlight ‘the best time to bet’
Fonbet, the official sponsor of the Russia national football team, has leveraged its partnership with its home country’s side to promote a new message.
In...
Betcris extends Antigua GFC sponsorship pact
Betcris has cemented its position in Latin America, announcing the continuation of its sponsorship of Guatemala’s Antigua GFC.
The operator, which first partnered with Antigua...