The International Betting Integrity Association (IBIA) has highlighted the requirements for an ‘optimum betting market’.
The IBIA has outlined ‘10 pillars’ of an ‘optimum betting market’, which were leveraged by the organisation for its recently published Optium Betting Market Study, research project into sports wagering activity across twenty international jurisdictions.
The pillars are:
- Both land and online betting
- Unlimited or ‘market maximising’ licence numbers
- Licensing fees reflecting regulatory costs
- Robust but practical player protection measures
- A betting tax rate of 15-20%
- A wide product offering across multiple channels
- No overly burdensome additional taxation
- A wide product offering with limited restrictions
- Betting integrity protocols
- Balanced advertising and sponsorship parameters
The optimum Betting Market survey examined a range of regulatory models for global betting, assessing the relative strengths and weaknesses of each market.
Conducted in cooperation with H2 Capital, the IBIA was supported by some of its key international betting trade association partners, including the Betting and Gaming Council (BGC), Netherlands Online Gambling Association (NOGA), the Swedish Trade Association for Online Gambling (BOS), the Spanish Online Gambling Trade Association (Jdigital) and the European Gaming and Betting Association (EGBA).
In its examination of betting integrity protocols and procedures, the IBIA found no evidence of corruption issues in 99.96% of surveyed markets, although a data-led evaluation revealed that match fixing activities meant that the regulated sector suffered a loss of $25 million annually.
Countries were assessed based on five key criteria in addition to the ten pillars listed above, with India’s regulatory framework ranked lowest and the UK ranked the highest.
Speaking at the time of the study’s publication, IBIA CEO, Khalid Ali, said: “The study and its contents can rightly be justified as unprecedented, H2 Gambling Capital has conducted a detailed examination of product data covering $137 billion in turnover, along with its own market data.”
David Henwood, Director of H2, added: “Our assessment of the various regulatory models in operation around the world has determined the key factors that are most likely to generate a successful well-regulated betting market: unlimited licensing, competitive GGR tax, wide product offering, integrity provisions and balanced advertising parameters.”