Online sportsbook MansionBet has extended its sponsorship agreement with football impressionist Darren Farley as the partnership enters its fourth consecutive year.

Since teaming up in 2018, the collaboration has seen Farley’s comedy sketches, reactions and previous videos reach millions of views, with the impressionist becoming ‘synonymous with the MansionBet brand’.

“I’d like to thank MansionBet for their continued support, it’s great to be able to focus on creating comedy content,” Farley remarked.

“I’m a huge fan of football and MansionBet’s support has helped me to grow as an impressionist, helped me expand my fan base and together, we have seen a big increase in fan base and reach year upon year. I’m looking forward to this summer and the Euro’s and working on new ideas – it’s going to be fun.” 

In addition to weekly videos, Farley will play a key role in MansionBet’s upcoming 2021 UEFA European Championships campaign, producing engaging content throughout the summer during the tournament.

Dana Bocker, Head of Integrated Marketing at Mansion, added: “We’ve loved working with Darren over the last three years and we’re looking forward to continuing our partnership with him and his team. 

“Aside from the brilliant content he creates independently, Darren offers an extended reach to football fans across social. We’re excited to be collaborating with him for our marketing campaigns again this year, and in particular for the highly anticipated Euro 2020 campaign, where he’ll be playing a key role with us.”