Online gambling and entertainment company Betmotion has inked an official sponsorship agreement with Brazilian Serie A side Club Athletico Paranaense.

Under the terms of the deal, which debuted in Athletico’s Brazilian Championship fixture against Grêmio, the betting website’s branding will feature on the lower back of the team’s jersey for the duration of the 12-month contract.

Betmotion will also gain further exposure on ‘Furacão Live’ – the club’s streaming platform that broadcasts all matches in the Brasileirão tournament, conducting exclusive activations for fans and partners of the club during game broadcasts. In return, Athletico will offer fans exclusive Betmotion offers.

“Athletico is a pioneer in many actions and there is nothing better than promoting national sport alongside those who seek to improve football,” commented Angelo Alberoni, Country Manager at Betmotion. “Both parts have the characteristic of being innovative and I can say that the deal goes far beyond the brand on the shirt. The fan can expect actions in conjunction with activations.”

Elsewhere in Brazil, Betmotion maintains a sponsorship agreement with the Novo Basketball Brasil (NBB) and an ambassadorship with Brazil women’s national star, Cristiane.

In 2020, the betting company also featured in broadcasts via streaming of the Brazilian Women’s Championship A1, Italian and German Championships and in Stockcar, on TV Bandeirantes.

“Athletico welcomes Betmotion, one of the biggest sports betting entertainment sites,” said Commercial and Institutional Relations Director at Athletico, Mauro Holzmann. “We are proud of this partnership, which we want to be very lasting.”

Betmotion activates Club Athletico Paranaense sponsorship