Doping has become a worldwide issue that has plagued sports in recent years, and analytics firm Sportradar has begun to utilise a data-driven approach to combat ‘more sophisticated’ match fixing practices.
Sportradar utilises a range of technological innovations and procedures to conduct anti-doping testing and monitoring, with the aim of achieving three objectives:
- Ensuring that monitoring and target-testing are highly efficient and cost-effective
- Investigations are comprehensive, timely and unbiased
- Integrity education is readily accessible.
The company’s ‘tech-based remote testing system’ can be integrated into sports bodies and integrity associations’ testing workflows, enabling greater flexibility for anti-doping organisations whilst ‘making life easier’ for the athletes involved.
Services include urine testing, dry blood testing and exhale breath testing, whilst leveraging blockchain technology to ensure a ‘secure process and data exchange’.
Meanwhile, the company also uses contactless methods, allowing its clients to conduct anti-doping tests ‘anywhere, anytime’.
“Just like training methods in sports equipment doping has become more and more sophisticated – so testing has to follow suit,” the firm detailed.
“That means, among other things, using the very latest technology and methods as a technology leader in the world of sports, we’ve helped protect the integrity of sport for more than two decades, and we want to use the same technology first approach in the fight against doping.”
Earlier this year, Sportradar pledged to offer its Universal Fraud Detection System (UFDS) free of charge to sports federations and leagues, in a bid to ‘further invest into the future of sport’.
The system has been leveraged by 70 different sporting bodies across the globe since it was first launched in 2005, covering over 60 sports and monitoring 10000 leagues and competitions annually, equating to ‘well over half a million sporting events in total’.
Source – Sportradar YouTube Channel