Operators looking to crack the US market should see OpenMarket as their single source of content and sports betting services, while suppliers eyeing a piece of the PASPA-less pie can embrace the convenience of a single integration route to reach multiple operators.

That’s what we learned from SG Digital at this month’s SBC Summit Barcelona – Digital, through a presentation delivered by the firm’s VP Commercial Yiannis Stathis.

You can click here to watch the complete presentation from the event, or find the video embedded above.

He told delegates that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships.

OpenMarket was launched as the sixth component of the wider OpenSports sportsbook solution for SG Digital. It joined OpenBet (betting engine), OpenPlatform (player account management), OpenTrade (trading services powered by Don Best) and OpenEngage (front-end customisation), all five underpinned by the “enabler” – OpenAccelerate.

Stathis proceeded to lay out the key benefits of the company’s one stop marketplace to “power player-ready sports betting experiences”.