We are in the middle of an inflection point when it comes to US sports betting, particularly when it comes to advertising.

While ESPN’s Outside the Lines and 60 Minutes ready to cast a probing eye on the industry this week, the industry is responding with a star-studded list of athletes and celebrities promoting sportsbooks.

And one of those names stands out above the rest… Lebron James announced this week that he will be working with DraftKings Sportsbook. Is this partnership more fuel for the fire or is it a sign that sports betting is going mainstream?

SBC Americas’ Editor, Jessica Welman, alongside SBC’s Media Manager Charlie Horner will discuss all that and more on today’s episode of iGaming Daily, sponsored by Optimove.