OMEGA Systems CCO Patrick Mann shared that having an omni-channel presence and social responsibility should be a priority for gaming companies.
In an interview with SBC’s Joe Streeter at ICE 2022, Mann made it clear that “omni-channel is at the heart” of OMEGA while also pointing out that land-based entities are increasingly looking to expand with multi-vertical product offerings in today’s gaming space.
He explained: “A lot of our customers are land-based entities that want to go online or have gone online. Connecting land-based systems to an online platform is what they want to do.
“We work with some of the most leading front-end designers as well to deliver that product. We’ve integrated offline loyalty systems with our online to create a true omni-channel experience.
“Obviously there’s a common wallet as well, we can do cross-bonusing to improve loyalty, they’ve all the responsible gaming features as well, social responsibility has become a major thing – to be proactive as an operator, us as the platform software provider, we need to underpin and support that.”
Expanding on the responsible gaming aspect, Mann shared that to place adequate safeguards, OMEGA has developed its own proprietary ‘Mars’ risk analysis tool, highlighting for operators which players are in risk of gambling harm and causing AML violations based on their behaviour.
Moving on to OMEGA’s expansion plans, Mann said: “In the last two years we’ve gone with our clients to free licence markets in Argentina on a province-by-province basis, the Dutch market as well.
“I guess the outlook is constantly going to new regulated markets and adding customers on the way and hopefully actually getting some today and tomorrow.”
He then continued: “This time next year, I’m hoping to have a much bigger customer base. It’s my job to bring in clients and retain them – reaffirming our position in the market is massive and that’s solely down to how we deliver on the product side.
“I think that’s massive for anybody in the software business, never mind online gambling. It’s about pushing the product to be the best it can be. In 2023, I want to be here with more customers and a better product.”