Daily fantasy sports operator PrizePicks has premiered its new commercial, “Run Your Game” ahead of the start of the new football season.

The campaign also features a roster of “dynamic personalities”, including PrizePicks brand ambassador and UFC Bantamweight champion, ‘Suga’ Sean O’Malley.

Also involved are comedian Drew “Druski” Desbordes, sports betting personality Trent Attyah (BookItWithTrent) and music artist Joe Budden. 

“PrizePicks is fun, fresh and simple to use and most importantly for me, not afraid to take risks,” commented Budden.

“Nothing about PrizePicks feels like the old guard being run by old rules. They’re truly a great organisation that isn’t afraid to embrace creativity and that’s paramount to me.”

PrizePicks kicked off the campaign with a commercial featuring Budden, Attyah and Druski sharing their thoughts on the best picks for the night, which, according to PrizePicks, mirrors “the ongoing collaborative conversations among PrizePicks’ online community”.

Another commercial will see O’Malley and Attyah at a pool party explaining how to “lock in for game day” on PrizePicks.

Announcing the new campaign on LinkedIn, PrizePicks said: “Run Your Game is about what you and your friends do around the biggest moments in sports and culture.

“It’s about your friend’s hot take, the debate in the group chat about which play to make and the moment when everything comes together. So stop sitting on the sidelines this season: Run it.”

Last week, PrizePicks unveiled comedian Druski as its latest brand ambassador. As part of the deal, Druski will create original online content for PrizePicks and collaborate with the company on ad campaigns, like Run Your Game.

Earlier in the year, the operator also landed a marketing partnership with the Stephen A. Smith Show, making the company the exclusive DFS partner of the sports and pop culture program.