SportGrid has agreed a multi-year partnership with “social media’s most followed golf personality”, Paige Spiranac.

Spiranac, who has amassed over four million Instagram followers, will lead the sports-betting-focused TV network’s marketing of its casino content and programming.

According to Sportgrid, Spiranac will work with its EVP of Programming and Development, Scott Lasky, to headline a series of shows offering fans “an unparalleled mix of strategy, insight and entertainment”.

Jeremy Stein, Co-Founder and CEO of SportsGrid, commented: “We are thrilled to welcome Paige Spiranac to the SportsGrid family. Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content.

“Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”

A former professional golfer, Spiranac has amassed a significant following on social media, as well as boasting over 400,000 subscribers on her YouTube channel.

Previously, she signed a brand ambassador deal with PointsBet, however, this did not continue after the 2022 sale of the brand’s US operations to Fanatics.

“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. 

“Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”

SportsGrid expands casino content

Spiranac is the latest acquisition for the TV network that has put a focus on building its casino content to “complement” its sports betting offering. 

In September, SportsGrid partnered with slot streamer Brian Christopher to launch a media content collaboration that includes the exclusive Brian Christopher Show – set to be aired on SportGrid’s upcoming Casino & Gambling Network.

Additionally, content produced by the collaboration will be syndicated across SportGrid.com and Brian Christopher’s FlipTheSwitch.com.