Bet365 have found a workaround in the regulations in Italy for advertising gambling by confirming a partnership with Italian giants SSC Napoli.

The Italian club, who managed their second league title in three years in May, are enjoying a golden patch in their recent club history and are among the leading clubs in Italy.

Given the strong regulation that prohibits gambling advertisements, bet365 scores has emerged as a potential loophole that Italian clubs and other companies have been exploiting in recent years.

For example, Betway’s subsidiary Betway Scores secured Fiorentina’s shirt sleeve sponsorship for the most recent campaign, while gaming firm LeoVegas operates through its online news sub-brand to partner with Atalanta.

Plus, iGaming firm Betsson’s sport infotainment brand Betsson Sport is midway through a four-year front-of-shirt deal with AC Milan.

In terms of bet365 Scores, it has been defined as: the app that offers results and statistics in real time dedicated to football fans, with the possibility of following your favorite team and never missing a match: at home, on the road or at work.

Speaking on the collaboration, Napoli’s chief revenue officer, Tommaso Bianchini, said: “This collaboration fits perfectly into the “From Napoli To the World” strategy, which aims to make the Club’s presence increasingly global also through the offer of high-impact content for our fans.

“We are very happy to begin this adventure with bet365 Scores, a reality that knows how to speak authentically to football fans. We are certain that this will be a season full of satisfactions”

Also commenting on the deal was the management of 365 Scores: “Becoming the Official Infotainment Partner of SSC Napoli is a source of great pride for us. The Club is an icon of Italian and international football, with an extraordinary history and one of the most passionate fanbases in the world.

“Through this partnership, we aim to deliver an even richer, more immediate and engaging experience to Napoli fans, thanks to our live content, detailed statistics, and personalized notifications. We can’t wait to share a season full of excitement together.”