Betsson Ab has broadcast its first advertising campaign featuring Gor Mahia FC and AFC Leopards, promoting the brands ‘responsibility first commitments’ with its Betsafe Kenya brand.
After launching its online sports betting brand, Betsafe Kenya, its first African market sportsbook citing its commitment to Kenyan football, promoting safer gambling participation amongst customers and an exceptional sports betting experience.
Acting Managing Director of BetHigh Ltd, Alex Kobia, stated: “Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020,”
“We are very glad and proud to be able to support two of Kenya’s top-tier football clubs.
“This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars.”
By forming a strategic partnership with local market partner Bet High Ltd who are a Kenya Betting Control Board (BCLB) licence member, tasked with the management of marketing, operations and customer support provisions, Betsson have accessed the market.
Betsson AB has financed Betsafe Kenya with the company also servicing the venture’s technology platforms, systems and technical support.
Kobia stated Betsafe Kenya had become the first operator to promote ‘Gamehelp’ – Kenya’s problem gambling treatment and support organisation.
“Our responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site,” said Kobia.
“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020,” added Kobia. “We are very glad and proud to be able to support two of Kenya’s top-tier football clubs.
“This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars.”
Betsafe Kenya is also the first operator in the region to recruit a ‘Responsible Gambling Officer’, who will maintain oversight of the bookmaker’s safer gambling responsibilities, customer care and conduct duties.
In addition the Stockholm-operator has outlined to the government and BCLB licensing board plans to hire 150 Kenyans in high-paid technical jobs.
This this news follows the announcement in October that Betsson would be scaling down it’s UK operations.
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