This year’s Premier League is changing how gambling operators are allowed to interact with the most lucrative football league in the world. Gambling operators will now be banned from displaying their logos on the front-of-shirt space, instead forced to display them on the sleeve, on training kits or around the ground.
During the build up to this, much has been said on the potential financial windfall that could affect teams reliant on gambling sponsorship premiums, to compete.
But while the Premier League braces for a loss in income, English football’s second tier is having a moment.
Speaking on iGaming Daily, host Charlie Horner sat down with SBC News journalist Patrick Kileen and iGaming Expert journalist Conor Porter to unpack just how the Premier League’s rule change is benefiting the Championship.
From rising customer acquisition costs, a near-billion-pound Sky Sports TV deal, and a division offering Premier League exposure at a fraction of the price, the panel takes a closer look at how the league has evolved to capture what is quickly becoming a rapidly growing fanbase.
Watch the full discussion here.
