The latest episode of the ESI Digest walks through Panini’s recent entry into the esports space, Aim Labs’ collaboration with Rainbow Six Siege Esports, Team Liquid’s multi-year Verizon deal, and much more.
What is it?
The ESI Digest, in collaboration with Esports Insider, runs through the biggest esports business-related stories from the week.
Who is it?
Tom Daniels, Sub-Editor at Esports Insider
What is being said?
Touching on the SuperLiga’s recent tie-up with sticker and trading card company Panini, Daniels began: “For those who don’t know what the SuperLiga is, it is a major Spanish League of Legends competition situated within Riot Games’ European regional league ecosystem.
“The sticker album, according to the release, is expected to feature players, coaches, and shields of the teams and kits or even the stadiums of where they play, and also talk about some of the history in the SuperLiga as well.
“I do think that this is a really interesting partnership to see this digital sticker album become available for fans of the SuperLiga and it will be very interesting to see if even more collaborations like this occur in the future.
“While the sticker album may only be digital to complete, once it is completed, fans will be able to purchase a physical version of it with the stickers all included as well.
“Overall, I think if this is a commercial success for LVP and Panini, you could definitely see more partnerships along these lines being integrated with the likes of LEC and all their history, along with all the other major leagues.”
Why should I watch it?
To hear about the latest developments in the esports business space, including sponsorship agreements and new appointments.
Where can I see more?
Source: ESI YouTube Channel