Ladbrokes Australia showcases new ‘Mates Mode’ marketing campaign
Ladbrokes Australia has launched a new nationwide advertising campaign ‘Mates Mode’, as the firm highlights its mobile app as the most fun and interactive device...
NRL sides back NSW government initiative against sports betting advertising
Two of the Australian National Rugby League’s (NRL) biggest clubs have backed the New South Wales government’s ‘Reclaim the Game’ initiative, distancing themselves from...
SBC Webinars: Entering new markets unprepared is ‘a recipe for disaster’
As operators look to expand into new markets, focusing on communication can be pivotal to finding successful partnerships, according to sports betting industry experts...
Sporting Narratives: 14 Peaks: Nothing Is Impossible – a remarkable story of one man’s...
Sporting Narratives is GamblingTV’s opportunity to explore a time when a gripping tale from the sporting world was portrayed through the unmistakable medium of...
The exponential growth of women’s football can lead to a new demographic engaging in...
Exponential growth in viewership for women’s football underlines the potential when it comes to engaging a new market with sports betting.
Speaking as part of...
BOSE – The industry needs to think differently about Qatar World Cup offers
Off the back of a unique European Championship in 2021, the upcoming Qatar World Cup represents a distinct challenge for operators.
Although it holds relatively...
188Bet and Liverpool reunite after five years
Liverpool FC has formed a partnership with Asia-facing sports betting operator 188Bet, marking the firm’s return to the Premier League after five years.
The top-flight...
Bayern Munich signs Asia-facing betting partnership
Bundesliga club FC Bayern Munich has entered into a new agreement with sports betting operator 188Bet, centring around branding in the Asia region.
The three-year...
Japan and US attracting affiliate attention
As with gambling operators, affiliates must also tread regulatory waters carefully, and examine the conditions in prospective markets to assess whether these suit commercial...
Asia Gaming Brief: Korea and Japan considering esports betting
Esports experienced significant growth during the COVID-19 pandemic, particularly in Southeast Asian countries such as South Korea and Japan, and this audience expansion could...