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Asia & Oceania

Ladbrokes Australia showcases new ‘Mates Mode’ marketing campaign

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Ladbrokes Australia has launched a new nationwide advertising campaign ‘Mates Mode’, as the firm highlights its mobile app as the most fun and interactive device...

NRL sides back NSW government initiative against sports betting advertising

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Two of the Australian National Rugby League’s (NRL) biggest clubs have backed the New South Wales government’s ‘Reclaim the Game’ initiative, distancing themselves from...

SBC Webinars: Entering new markets unprepared is ‘a recipe for disaster’

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As operators look to expand into new markets, focusing on communication can be pivotal to finding successful partnerships, according to sports betting industry experts...

Sporting Narratives: 14 Peaks: Nothing Is Impossible – a remarkable story of one man’s...

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Sporting Narratives is GamblingTV’s opportunity to explore a time when a gripping tale from the sporting world was portrayed through the unmistakable medium of...

The exponential growth of women’s football can lead to a new demographic engaging in...

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Exponential growth in viewership for women’s football underlines the potential when it comes to engaging a new market with sports betting.  Speaking as part of...

BOSE – The industry needs to think differently about Qatar World Cup offers

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Off the back of a unique European Championship in 2021, the upcoming Qatar World Cup represents a distinct challenge for operators.  Although it holds relatively...

188Bet and Liverpool reunite after five years

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Liverpool FC has formed a partnership with Asia-facing sports betting operator 188Bet, marking the firm’s return to the Premier League after five years. The top-flight...

Bayern Munich signs Asia-facing betting partnership

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Bundesliga club FC Bayern Munich has entered into a new agreement with sports betting operator 188Bet, centring around branding in the Asia region. The three-year...

Japan and US attracting affiliate attention

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As with gambling operators, affiliates must also tread regulatory waters carefully, and examine the conditions in prospective markets to assess whether these suit commercial...

Asia Gaming Brief: Korea and Japan considering esports betting

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Esports experienced significant growth during the COVID-19 pandemic, particularly in Southeast Asian countries such as South Korea and Japan, and this audience expansion could...