The exponential growth of women’s football can lead to a new demographic engaging in...
Exponential growth in viewership for women’s football underlines the potential when it comes to engaging a new market with sports betting.
Speaking as part of...
Mad Money host Jim Cramer talks DraftKings stock: ‘It’s a war out there’
During the always entertaining and informative ‘Mad Money’ Lightning Round, charismatic host Jim Cramer shared his insight on DraftKings' future prospects, as he emphasised...
BOSE – Low6’s Jamie Mitchell: Gamification can be crucial to maximising US growth
Jamie Mitchell, the CEO of Low6 joined SBC’s Erin Gallagher at the Betting on Sports Europe Conference, as he emphasised that as the firm...
BOSE – The growth of US sports into Europe is ‘astronomical’
With a plethora of high-level broadcasting deals and numerous events hosted in new regions, the fandom of US sports from European fans continues to...
Sporting Narratives: Malice at the Palace – A fascinating look at a night of...
As part of Netflix’s untold sports documentary series, pivotal figures recount the riot in Detroit between the Indiana Pacers and fans of the Pistons,...
BOSE – The industry needs to think differently about Qatar World Cup offers
Off the back of a unique European Championship in 2021, the upcoming Qatar World Cup represents a distinct challenge for operators.
Although it holds relatively...
Bookies.com aims to provide ‘inside track’ on upcoming lightweight clash
US online sports betting operator Bookies.com has detailed plans for a fan engagement campaign ahead of the lightweight world title fight between Teofimo Lopez...
Sports betting marching on through Dixie
The Southern states of the US are, like other regions of the country, embracing the rapidly expanding sports betting industry, with major developments occurring...
DraftKings boosts media engagement with strategic iHeartMedia collaboration
DraftKings has strengthened its media output announcing a multi-year strategic relationship with audio media company iHeartMedia.
As part of the collaboration, the firm will become...
Betfred Boxing prepares for history-making title fight
Boxing history is set to be made on Saturday night, as Saul ‘Canelo’ Alvarez faces off against Caleb Plant for the undisputed super-middleweight title,...