Marketing

BetBull boosts media presence with Eric Cantona led ad campaign

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Sports betting app BetBull has continued to strengthen its UK presence, through a new marketing campaign.As part of the growth, the campaign will run...

LiveScore aims to settle who is football’s G.O.A.T

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Realtime sports update provider LiveScore has attempted to settle the question as to who is football’s greatest player of all time, launching The G.O.A.T...

BoyleSports comes together with Coventry City for football challenges

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As the international break continues, BoyleSports bolstered its strong relationship with Coventry City through a plethora of football challenges, including the crossbar challenge. In the...

Is SEO becoming redundant?

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“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value...

Affleck and O’Neal to star in new WynnBet advert

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Hollywood actor Ben Affleck will star and direct WynnBet’s new advertising campaign which will also feature Shaquille O’Neal and Melvin Gregg. Commercial spots from Wynn...

Sky Bet’s Overlap: Roy Keane ‘there’s something pulling me back into management’

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In the latest edition of Sky Bet’s The Overlap, Republic of Ireland and Manchester United legend Roy Keane reflected on his career in management.“When...

Japan and US attracting affiliate attention

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As with gambling operators, affiliates must also tread regulatory waters carefully, and examine the conditions in prospective markets to assess whether these suit commercial...

Betfair: The vitality of customer feedback for running an exchange

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Marketing a sports betting exchange has its difficulties in comparison to more traditional wagering platforms, as it is harder to attract customers who are...

Betclic boosts brand image in Poland with new TV campaign

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Betclic Group has bolstered its brand in the Polish market, with the launch of a new TV advertising campaign – ‘Zakładamy się od Zawsze’...

Betfred: Tyron Woodley a ‘smart’ matchup for Jake Paul

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An upcoming bout which has caught the attention of boxing fans and detractors alike is the clash between Jake Paul and Tyron Woodley.The bout...