Marketing

Betfred activates Super League sponsorship in ‘GOATS’ series

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Activating its title sponsorship with the Super League, Betfred quizzed Keiron Cunningham on his pathway into rugby league.As part of a new series titled...

Bettingexpert Academy informs on different betting formats

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In a recent episode of the bettingexpert academy, bettingexpert host Joe Ryan broke down the numerous bet types available.Beginning with the commonly used head-to-head,in-play...

Zytara Labs seals AS Roma primary shirt sponsorship

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Zytara Labs has formed a €36 million product partnership with Serie A giants AS Roma, spanning three years.In becoming the ‘first professional football organisation...

Codere and Club Atlético River Plate link for betting sponsorship

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Codere has been named as the official betting partner of Argentinian team Club Atlético River Plate.Under the terms of the four-year deal, which runs...

Caesars to finalise ‘landmark sponsorship’ in Superdome naming rights deal

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The Superdome stadium is set to be rebranded after Caesars Entertainment gained the naming rights when Louisiana state officials gave the 20-year $138 million...

Casino Admiral renews FC Vaduz sponsorship

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FC Vaduz has extended its commercial agreement with Casino Admiral until the summer of 2022.Under the terms of the renewed agreement, Casino Admiral will...

Watford FC inks ‘club-record’ sponsorship with Stake.com

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Watford FC has revealed its new kit for the 2021/22 season ahead of the Premier League club’s return to the top-flight, which will be...

Arsenal becomes latest sports property to join Chiliz’s Socios.com app

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Arsenal has linked with blockchain providers for the sports and entertainment industry, Chiliz, for the launch of the $AFC Fan Token on the Socios.com...

The Big Stage: England’s tournament in review and predictions for the coming season

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Following the conclusion of a thrilling few weeks of European football action as the UEFA Euro 2020 Championship came to a tense close at...

CBS: ‘Market research is mandatory’ for affiliates entering new sectors

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For betting industry affiliates looking at entering a new market, effective research into a sector to identify payment preferences and cultural distinctions is key,...