Footprints in the Market: “Google doesn’t treat every industry quite the same”
Mastering Google’s algorithms is key to effective online marketing, however, the search engine treats every industry differently, according to Martin Calvert, Marketing Director of...
PlayOJO brings three-note jingle to everyday scenarios in ad campaign
Online casino PlayOJO has incorporated its jingle into everyday scenarios in its latest advertising campaign titled ‘Sounds Like OJO Time’.Created in conjunction with the...
Footprints in the Market: iGaming operators have just seconds to grab players attention
iGaming operators have just seconds to get the attention of customers before they move on to a competitor.This, according to Dan Shannon, Head of Affiliate...
Irish gambling ad watershed “economically unviable” for Racing TV
The broadcasting of horse racing in Ireland will be “economically unviable” if a watershed on gambling advertisements on Irish television is brought into law,...
Post-tournament retention key to 2026 World Cup success
Post-tournament retention will be a key metric for the success of the 2026 Fifa World Cup according to Lega Serie A USA’s CEO and...
Fun88 extends partnership with cricketer Dale Steyn
Fun88 has announced the continuation of its partnership with the “legendary” South African cricketer Dale Steyn.The fast bowler originally linked up with Fun88 in...
TikTok live streams act as “cost-effective” customer acquisition strategy
TikTok live streams can be a cost-effective customer acquisition strategy according to the founder of Verse Fantasy, Daniel Zimmermann.“We discovered in our first season...
ASA orders social casinos to pull misleading TikTok ads
The Advertising Standards Authority (ASA) has ordered five social casino brands to pull adverts from TikTok due to advertising the possibility of winning “real-money...
Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets
A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets.This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results...
Paddy Power and Joe Cole breakdown Manchester City’s ‘trial of the century’
Paddy Power and Joe Cole have put their own unique spin on the coverage of Manchester City’s ongoing legal fight.Yesterday (16 September), a court...