Sportsbet.io’s Joe McCallum: Putting fans at the heart of sports partnerships
Partnerships between betting operators and sports organisations, particularly top-tier football clubs, have come under the spotlight in recent months.
Speaking at the Betting on Sports...
OlyBet partners with Luka Modrić in Balkans-oriented marketing move
OlyBet has entered into an agreement with Real Madrid and Croatia national team midfielder Luka Modrić, in a Balkans-facing marketing partnership.
The deal will focus...
Drew Brees at the heart of two new PointsBet advertising campaigns
Online gaming operator PointsBet has unveiled two new marketing campaigns featuring NFL icon Drew Brees as part of the ‘Live Your Bet Life’ initiative.
The...
The Overlap: Frank Lampard – ‘the owner makes the call at Chelsea and you...
In the latest edition of Sky Bet’s The Overlap, Gary Neville spoke to former on pitch domestic rival, but also former England teammate, Frank...
Bettingexpert: Carrick faces daunting Chelsea challenge as Rangnick prepares to take the reigns
As a new era looms at Old Trafford, all eyes are on Stamford Bridge as Michael Carrick takes Manchester United to challenge the league...
Parimatch launches Arthurian-inspired marketing campaign with Chelsea
Parimatch Tech has initiated a new marketing campaign in cooperation with sporting partner Chelsea FC, taking inspiration from Arthurian legend.
Drawing from the story of...
Bookies.com aims to provide ‘inside track’ on upcoming lightweight clash
US online sports betting operator Bookies.com has detailed plans for a fan engagement campaign ahead of the lightweight world title fight between Teofimo Lopez...
William Hill: Caleb Plant ‘means business’ against Canelo
Boxing fans are getting ready for a major showdown this weekend, as Saul ‘Canelo’ Alvarez and Caleb Plant prepare to do battle for the...
The Big Stage: Tottenham set to end trophy drought with Conte
The football manager ‘merry-go-round’ continued this week as Antonio Conte was appointed Manager of Tottenham Hotspur following the sacking of Nuno Espírito Santo.
This has...
PointsBet recruits former NFL player Drew Brees in latest ad campaign
Australia-based US-facing operator PointsBet has launched its latest ad campaign, ‘Live Your Bet Life’, featuring former National Football League (NFL) player Drew Brees.
The advert...