Post Malone heads new Hard Rock Bet campaign
Hard Rock Digital has teamed up with global superstar Post Malone for its latest Hard Rock Bet campaign.The company announced on Monday (August 20)...
Breaking News: bet365 continues ‘Never Ordinary’ campaign with new TV ad
The start of the new Premier League season also saw the launch of bet365’s new ‘Breaking News’ campaign, which debuted ahead of Friday’s Premier...
Paddy Power crowns Celtic champions after just one game
Paddy Power has paid out all outright bets on Celtic winning the Scottish Premiership (SPL) title after just one round of matches.The company announced...
Australia wins big in Sportsbet’s Elite Average Games
While the best athletes in the world compete for gold at the Paris Olympics, Sportsbet.com.au played host to the Elite Average Games.Featuring events such...
DraftKings aims for unrivalled customer experience
DraftKings is aiming to create a customer experience that “rivals no one” according to its Chief Customer Officer, Shawn Henley.Appearing on the DraftKings Life...
SBC Summit Lisbon set to be “different than anybody’s ever seen before”
SBC Summit Lisbon can offer an “extraordinary experience” that is “different than anybody’s ever seen before” according to SBC’s Marketing Director, Dennis Algreen.Appearing on...
Transparency and realistic goals keys to affiliate success per Gjorgje Ristikj
New affiliates need to “be transparent” and “set realistic goals” according to the Founder of Gamblers Connect and Link Data Media, Gjorgje Ristikj.Ristikj offered...
Sportradar integrates live data into its social media content
Consumers will now be targeted with the latest odds and betting content on social media advertisements.Sportradar has announced that its proprietary AI-driven technology will...
Ep 308: Balancing marketing generosity, with Optimove’s Shai Frank
Offers and promotions are used throughout the gaming industry to improve customer acquisition and retention however firms can be guilty of overspending and being...
Operators walk the regulatory tightrope in Euro 2024 promotions
As the curtain fell on the 2024 European Championships, betting companies could finally take a moment to relax after over a month of wall-to-wall...