Marketing

The Final Round: Eubank Jr needs big opponents to be a box office star

0
Chris Eubank Jr returned to the boxing scene last weekend with guidance from legendary champion Roy Jones Jr and a new following on eBay. The...

Betfair Footy Accumulators: 2021/22 Premier League Dyche’s ‘biggest job ever’

0
The 2021/22 Premier League continues to dish out exciting fixtures each weekend, but after several seasons in the top-flight, cracks are starting to show...

William Hills’ Jason Bell: LA Rams the team to beat in NFL 2021/22

0
The National Football League (NFL) schedule continues to unfold and grip fans, and for William Hill’s Jason Bell, the LA Rams are the team...

Gala Bingo enhances engagement with ‘Bingo like a Boss’ campaign

0
Gala Bingo has announced the next chapter of its ‘Bingo like a Boss’ marketing campaign, launching its ‘Ice Queen’ advertisement. The campaign introduces the new...

Betfred Boxing: Fury ‘on a another level’ but needs to ‘keep active’

0
On Saturday night, Tyson Fury brought his long-term rivalry with American fighter Deontay Wilder to a stunning conclusion in a five-knockdown thriller in Las...

Liga Stavok and AS Monaco strike regional deal

0
Russian sports betting operator Liga Stavok and French Ligue 1 football club AS Monaco have struck a regional partnership, focusing on the former’s home...

Betfred continues with rugby league focused marketing

0
Betfred and the Super League top-flight rugby division have extended their long-term partnership by a further two years. This signifies the seventh year of the...

Star Sports showcases retail operations

0
As the country continues to progress out of COVID-19 lockdowns, high-street retail bookmakers throughout the country are enjoying getting back to business. This includes the...

Ladbrokes launches ‘epic balloon keepy-uppy’ advertising campaign

0
Ladbrokes has launched its latest advertising campaign, featuring a number of people playing ‘keepy-uppy’ with a balloon. As described by Emmy-nominated Director Sam Brown, the...

188Bet and Liverpool reunite after five years

0
Liverpool FC has formed a partnership with Asia-facing sports betting operator 188Bet, marking the firm’s return to the Premier League after five years. The top-flight...