Betfred Boxing Show: Taylor and Catterall can close the year in spectacular fashion
The Betfred Boxing Show hit the road as Dom McGuiness and former World champion, Anthony Crolla made their way to Salford to speak to...
Ryan Jespersen: ‘Audience and participants becoming one’ equals engagement
As the regulatory framework within sports intensifies and evolves, brands are trying to find a way to capture interactivity within their products.NHL commissioner, Roger...
Gala Bingo enhances engagement with ‘Bingo like a Boss’ campaign
Gala Bingo has announced the next chapter of its ‘Bingo like a Boss’ marketing campaign, launching its ‘Ice Queen’ advertisement.The campaign introduces the new...
888sport – Assessing Ronaldo’s rating as the Premier League GOAT
It’s a debate that consistently occupies the centre of attention in bars, betting shops and terraces, and 888sport’s The Eye Test is the latest...
Betfred’s The Last Tackle: The World Cup delivers a vibrancy like nothing else
The latest episode of Betfred’s ‘The Last Tackle’ was a special one, as the studio welcomed RFL CEO Ralph Rimmer, who reflected on a...
LSR: Florida poses hurdles as Connecticut goes ‘full throttle’
Different strides continue to be made in different US states, as Florida continues to encounter challenges - despite plans for the state’s betting market...
Fitzdares gets the countdown underway early for Cheltenham Festival
Bookmaker Fitzdares got the countdown to Cheltenham Festival underway earlier than ever, with a tongue-in-cheek advert, from Worcester.Opening the advert, Cornelius Lysaght exclaimed that...
Vladimir Malakchi: Operators should target video game audiences
Gamification has been one of the major talking points in the international betting and gaming industry over the past year, and Vladimir Malakchi, Chief...
888sport: YouTubers enter the American Football fray
As the UK and Ireland’s official sports betting partner of the NFL, 888sport combined with a host of YouTube influencers and the London Blitz,...
The Big Betting Balagan: Unseating Camelot a ‘very difficult task’
The Fourth National Lottery licence competition continues to develop, as incumbent operator Camelot is challenged by three major European firms.Contesting the licence competition against...