Buzz Bingo has launched its latest advertising campaign #WinFace.

Launching an early approach, the Christmas promotions #WinFace advertises the operator’s ‘Christmas Spinner’ prize-wheel featuring £1 million in guaranteed prizes during the festive period, running for 8 weeks until 3 January.

The campaign encouraged people to share their ‘win face’ using the #WinFace on their social channels. 

#WinFace is the first campaign to be produced by MSQ Partners, which won the advertising account in autumn, having been tasked with revitalising Buzz Bingo’s brand profile and advertising strategy to engage with its target bingo audiences.

Former bwin.part and Mecca Bingo Executive Harry Lang has been brought onboard the Buzzz Bingo team as new Marketing Director, to oversee brand development and customer acquisition campaigns for Buzz’s online and land-based units. 

Talking on the #WinFace launch he stated: “I’m delighted to share the news that today the team at Buzz Bingo has launched our integrated Christmas campaign, #WinFace,” Lang said on the launch of the campaign.

 “Leading with fantastic TV creative by the talented team at MSQ / The Gate London and supported through PPC, paid social, social media, CRM, SEO, on-site, Club teams and DM, the campaign offers all 18+ players a free spin on our Christmas Spinner at buzzbingo.com with £1 Million worth of prizes up for grabs…. thus the need for our players to practice their #WinFace.”