Entain Plc has shared numerous videos on its social channels laying out the details of the FTSE100 firm’s corporate rebrand from GVC Holdings. 

Last month, Group CEO Shay Segev and the FTSE firm’s new executive leadership team presented charter objectives to corporate shareholders, stressing that Entain Plc will lead global gambling on ‘all sustainability and conduct disciplines’.

Headline proposals saw the company commit to operating 100% across regulated markets by the end of 2023 trading.

In it’s latest video Entain divulges some of its manifesto: “We’re changing our industry for the better. Pushing the boundaries of excitement, and protecting players, like never before. 

“We’re harnessing the power of our people and our technology, pioneering a new approach of responsible, safer gambling. We’re using our tech to better understand our players’ wants and needs and creating tailor-made experiences for the players of today and tomorrow. 

“We can’t do any of this without you. You are the fuel that will fire this revolution. The world is waiting. Without revolution, there will be no change. Are you ready to get involved? Entertain for the good of entertainment.”

Last Friday SBC’s MD, Andrew McCarron, interviewed Segev talking all things rebranding, sustainability, growth and social responsibility and much more. You can watch the interview here.

In the same week Martin Lycka, Senior Vice President of US Regulatory Affairs & Responsible Gambling at Entain Groups reflected on the past year in industry and looked forward to what 2021 holds in his open letter to Santa discussing his wishlist for 2021 talking on the UK Gambling Act review and regulation in Brazil, Canada, Germany and the US.

Entain lifts lid on company transformation