In The Industry Eye’s latest episode, Ed Pownall gives his take on the Betsson AB strategic joint-venture in Mexico, Evolution Gaming Group AB’s latest acquisition and the success of The Grand National.
The roundup starts with news from Betsson AB which has this week made a play to set up in Mexico, agreeing to form a strategic joint-venture with local operator Big Bola Casinos South.
Jesper Svensson, CEO of the Swedish based operator, was quoted: “We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust.
“Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too.”
In Pownall’s take on the news, he states: “Betsson will also find the product offering of local incumbent Caliente rather better than they might have thought. We wish you luck but it will be tougher than you think.”
You can find more on this story here.
Back with acquisitions Evolution Gaming Group AB who announced earlier this week that they have entered into an agreement to acquire slots developer Big Time Gaming for a total cash bid of up to €450 million.
The deal will enable Evolution take advantage of Big Time Gaming’s popular titles such as Bonanza and Extra Chilli as well as the Game Mechanic Megaways, which is integrated into over 200 games from multiple developers.
You can find more on this story here.
You couldn’t have a newsround up without talking about last Saturday’s Randox Grand National at Aintree.
Pownall declared: “It did, as we predicted in last week’s show, and broke all sorts of records from a betting perspective.”
Pownall also cheekily quipped that this was not an unexpected prediction with everyone ‘bored, online and at home’ under the then strict lockdown regulations.
Scientific Games reported over 50 million transactions on the race, peaking at 57,000 bets per second. In total, this meant a 128 per cent increase on 2019’s race.
You can find more on this story here.
Pownall ends the video on a high, stating that with the reopening of betting shops in the UK, the country can also look forward towards some extremely busy months for the sporting and betting worlds, mentioning the following: The Royal Ascot which will take place from 15 – 19 June, and the Champions League which will be running from11 June 2021 – 11 July.
