Betfred has announced the launch of its new marketing campaign featuring the legendary American ring announcer, Michael Buffer.

The ‘Let’s Get Ready to Rumble’ campaign will run across TV and be supported with activity across press, digital and social channels, and underlines the operator’s commitment to boxing. 

Betfred boss, Fred Done, commented: “It’s superb to have a legend on board in Michael Buffer and I’m delighted we feature our sponsorships. I’m proud my company supports so many sports.”

In launching the campaign, the operator emphasised it is celebrating the return of fans to stadiums, with it showcasing Betfred’s extensive sponsorship portfolio which includes partnerships with boxing, rugby league, snooker, darts, and golf.

Buffer added on the campaign: “What I love about Betfred is that Fred is a sports fan and so passionate. He loves action just like me. I love sports, the thrill of victory and the agony of defeat is what keeps you going and Betfred are involved in so many sports. That’s why it’s a great relationship.”

The iconic 2 Unlimited 90s dance track ‘Get Ready for This’ provides the soundtrack, and the commercial has been produced by Zut Media, based in Liverpool.

Zut’s Creative Director, Matt Thompson, added: “Michael is the world’s biggest and best-known sporting announcer, who better to choose to star in a campaign that celebrates sport and those special spine-tingling moments it creates.”

“We know how passionate the Betfred team are about sport and the events they support and sponsor. Our creative team celebrates their passion and the return of sport at its best.”