Hip hop artist, King Kaka has entered the world of crypto, through a new collaboration crypto-led sports betting site, Sportsbet.io.

As part of the link, the musician has become a global ambassador across East Africa and beyond.

Commenting on his new role, King Kaka stated: “Sportsbet.io are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Sportsbet.io for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.”

His link with the Yolo Group-owned, Sportsbet.io, part of Yolo Group, will see the launch of a number of activations, at a time when African football is set to surge in fan engagement with the African Cup of Nations.  

Albert Climent, Head of Africa at Sportsbet.io, said: “King Kaka is an inspiration to millions, not just for his game changing music, but also his humanitarian work. He’s the perfect match for our fun, fast and fair approach to crypto gaming, and we know this is going to be a showstopping partnership.”

Sportsbet.io’s partnerships have previously been focused around sporting verticals, such as the firm’s agreement with Southampton FC of the Premier League and Brazil’s São Paulo Futebol Clube.

King Kaka link sees Sportsbet.io elevate crypto partnerships