As the dramatic conclusion of the EFL season looms, the competition’s title sponsor Sky Bet has unveiled its Play-Off campaign #StepUp. 

It comes as fans prepare for the enticing run of fixtures that mark the final chapter of the 2021/22 domestic season. 

As part of the event, Sky Bet will be on the ground to bring all of the Wembley build-up and post-match fan reactions across their social channels – content that builds on the group’s partnership with LADBible.

Michael Afflick, Creative & Sponsorship Director at Sky Bet, commented: “The Play Offs are one of the most entertaining spectacles in world football. For two teams from each division, one match will result in the ultimate ecstasy, or devastating agony, and Sky Bet’s #StepUp campaign will bring fans unrivaled behind-the-scenes access that captures every aspect, available exclusively across our social media channels.”

The Play-Offs are the epitome of all or nothing – a whole season hanging in the balance. Some supporters have waited decades for days like these. A childhood fan, dad or gran, player or coach, manager or pie seller, they stand united in hope. For all involved in the Play-Offs, it’s time to #StepUp.  

Sky Bet’s new campaign sees a continuation of the messaging, which has built the anticipation of the Play-Offs for the past three seasons – with the campaign this season being developed to include on-the-pitch activations and video content sure to get everyone excited for one of the most anticipated set of fixtures in the football calendar.

Sky Bet links with Lad Bible for Play Off campaign