Sports betting and gaming operator bwin has unveiled its new fan-led campaign across Europe: ‘Love Knows No Boundaries’.

It comes as football fans across Europe have an exciting season ahead, as the most important club competitions in European football – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.

The ‘Love Knows No Boundaries’ campaign is centred around international fans loylaty for and love of football, with the aim of ‘bringing them together’ around the sport’. 

A short film is the main feature of the campaign, including real fans from different countries, who outline their passion for football and their clubs s, the thrill of an away trip, and their most memorable moments.

Stephan Heilmann, Managing Director Europe at bwin, commented: “With the Europe-wide rollout of our new campaign, we at bwin are taking an important step towards an internationally uniform and distinctive brand positioning for customers. This will see us consistently position bwin in premium environments throughout national and international football to make it visible to our customers wherever the ball is rolling.

“By partnering with the UEFA Europa League and the new UEFA Europa Conference League, as well as the DFB competitions and our club partners, we have created an important basis to emphasise our claim as market leader in terms of quality and responsibility. From this platform, which also includes corresponding partnerships in other countries, we aim to reach fans in regulated sports betting markets around the world.”

The campaign will go live on TV, online, and in stadiums across seven of bwin’s key markets¹, localising it for each customer audience. 

This approach will see the film distributed across TV and online channels as well as in stadiums in Germany, Austria, Belgium, Denmark, Bulgaria, Greece, and on TV only in France.