As UK racing prepares for Cheltenham Festival and a busy start to 2023, Betfred has put the passion of sport at the heart of its latest advertising campaign. 

Golf, racing, football, tennis, rugby and darts are all featured in the video, as the UK operator looks to tap into the excitement of fans that has been elevated off the back of the World Cup. 

Furthermore, the advertisement also promotes the firm’s retail and online offering as it looks to make a strong start to 2023.

Passion of sport at the heart of Betfred’s latest campaign