Novibet signs ‘biggest sponsor deal’ in Fortaleza’s history

Novibet has inked a two-year deal with Fortaleza Esporte Clube to become the club’s main sponsor. 

The partnership sees the GameTech-owned bookmaker consolidate its arrival in Brazil with the Northeastern team, in what the club has said is its ‘biggest sponsor in history’.

Rodolfo Odoni, President of Novibet, said: “With its rich history in sport and its recognised reputation in world football, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of Fortaleza, one of the most historic teams in Brazil.”

“We are excited about starting our operations in the country and the opportunity to be part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members.

“Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world.”

“A contract like this is the result of the credibility achieved over the last few years, with sports results, and an ever-present, ever-active crowd,” commented the club’s President, Marcelo Paz.

Paz also explained that the sponsorship will help the club directly in its day-to-day activities, expenses, in the football department and in its structure.

Additionally, the operator is set to gain brand exposure on the team kit in three different areas (front of shirt, sleeves and shorts), as well as digital deliveries of the brand on social networks, promotion at Arena Castelão in Championship games and other activations.

With what it described as a ‘strong expansion plan’, the European brand established its operation in Mexico in 2022 and now arrives in Brazil to consolidate the strength of its presence in Latin America.